The Internet Has Become The World’s #1 Choice For Information, Communication And Research

Millions of people across the country and around the world are turning to the Internet as a daily resource for information gathering and research. In fact, the internet has become such a normal way of life that those who do not utilize the web for some type of day-to-day activity constitute an ever-shrinking minority. Over 60% of UK households* now have internet access and that number is growing every day. It is a fact that online marketing is becoming a necessity not a luxury.

ONLINE IS:

Economical
Online costs are much lower than the print publishing equivalent and the internet can deliver to larger audiences than magazine, newspaper or exhibition equivalents for a more manageable cost.

Targeted
Online puts your marketing right in front of the eyeballs of your patient just at the moment they have come looking.

Active Not Passive
Reading magazines, newspapers and leaflets is a pleasant experience. But let’s agree that it’s a passive, reflective activity, and when you’re done, you tend to throw them away. The online audience, by contrast, are not passively browsing but actively searching. Online is sometimes described as a “Lean-forward” medium and magazines, newspapers and leaflets as “Lean-back”.

Measurable
Magazine publishing is touchy-feely, publishers talk about the glossy design of the advertisements and try to avoid the conversation about how many responses they got. Because it’s hard to tell! But with online there’s no place for website owners or publishers to hide. Want to know how many people looked at your ad today? No problem. We’re in business to build business for practitioners and we should and can provide the proof and measure of success.

Convenient
Web users can search for your services anytime of day from any location with Internet access.

Flexible
Unlike other advertising that is placed for extended periods of time, you can change your advertising approach easily and quickly anytime you wish.

Vast
Online advertising potentially reaches the entire globe, effectively growing your exposure exponentially.

Unlimited
With Online advertising you are not limited to a one-page print ad. You can give the onlooker all the information necessary to choose your services. Plus, your advert runs 24 hours a day, seven days a week.

Where Your Customers Start
Where does the public tend to look for information these days? Yellow pages? Directory enquiries? Probably not. The growing majority start looking for information online with the major search engines - such as Google and Yahoo. If you want to promote your practice and indeed the profession effectively then it needs to be online.

TO CONCLUDE
We may not all realise it but we are in the middle of a major behaviour change in the habits of potential patients. The public is now well and truly on the net and is increasingly using broadband to access information services and what’s more the advertising community is following the public online.

By the end of the decade web advertising will rival ad spending on cable/satellite TV, radio and paper mediums.** Perhaps the most high profile businessman of the computer revolution Bill Gates stated that he saw the debate between online and offline advertising as obsolete, as soon all media channels will be powered by the internet. Saying “ the future of advertising is the internet.”

* National Statistics
** Forrester Research

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WHAT IF YOU ALREADY HAVE A WEBSITE?
Our service is designed to supplement your existing website. Osteopaths Guide is an online directory for the osteopathic community and will help to direct new and existing customers to your own website.

WHAT IF YOU DON'T HAVE A COMPUTER OR E-MAIL?
Don't panic! You can advertise by using telephone and fax, allowing patients to get in contact with you and we can update your practice profile within 48 hours, so you don't even need a computer to use our online directory service.